I never set out to make ordinary shirts. I set out to make the ones the high street wouldn't dare. The pin collars, the penny collars, the contrast details most brands skip because they're "too much effort."

Jack Martin is a design-led British shirtmaker. We design every shirt in London and make it in our own atelier. Not a factory floor we rent by the hour, but our own workshop, where we control the quality from the first sketch to the final stitch. Small, considered runs. Proper fabrics. Details we've genuinely obsessed over.

Because we design and make our own shirts and sell them direct, you're not paying for a supply chain of markups. You get genuine designer detail at a fair price. The kind of shirt you'd expect at twice the cost on the high street.

Featured in Vogue, GQ, and Tatler. Worn worldwide. The high street does boring, we do detail.